Matching Global Strategies with National Responses
Harry Hammerly
(Executive vice‐president of International Operations and Corporate Services at 3M, St. Paul, Minnesota)
185
Abstract
3M has had an enviable track record in selling and distributing an array of products to overseas markets. The company has crafted a well‐established strategy that has proven successful over the past 40 years. Here's how the St. Paul powerhouse does it.
Citation
Hammerly, H. (1992), "Matching Global Strategies with National Responses", Journal of Business Strategy, Vol. 13 No. 2, pp. 8-12. https://doi.org/10.1108/eb039474
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited