TY  - JOUR
AB  - Global pharmaceutical mergers have spread the huge costs of research and enabled companies to sell their products in countries where they previously lacked a presence. Here's how the Beecham‐SmithKline Beckman marriage was developed to propel the organization into a position as a worldwide player in the drug industry.
VL  - 13
IS  - 2
SN  - 0275-6668
DO  - 10.1108/eb039473
UR  - https://doi.org/10.1108/eb039473
AU  - Bauman Robert P.
PY  - 1992
Y1  - 1992/01/01
TI  - Creating a Global Health Care Company
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 4
EP  - 7
Y2  - 2024/05/11
ER  -