Why Companies Kill Their Technologies
Rajendra S. Sisodia
(Assistant professor of marketing at George Mason University, Fairfax, Virginia)
88
Abstract
Several forces at work in most organizations can kill promising technologies before they ever become transformed into marketable products. Here's how to recognize the syndromes and combat them if they have already taken hold in your company.
Citation
Sisodia, R.S. (1992), "Why Companies Kill Their Technologies", Journal of Business Strategy, Vol. 13 No. 1, pp. 42-48. https://doi.org/10.1108/eb039468
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited