TY  - JOUR
AB  - Management experts claim that for a company to thrive, it must concentrate on a single generic strategy—on one thing it does better than its rivals. But specialization also has its disadvantages. The author suggests that a broader, mixed approach may be preferable.
VL  - 13
IS  - 1
SN  - 0275-6668
DO  - 10.1108/eb039467
UR  - https://doi.org/10.1108/eb039467
AU  - Miller Danny
PY  - 1992
Y1  - 1992/01/01
TI  - The Generic Strategy Trap
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 37
EP  - 41
Y2  - 2024/04/19
ER  -