TY  - JOUR
AB  - Effective cost management demands effective communication. The purpose of a communication program is to influence people—how they think and how they act. Communication is a means to motivate individuals to change their behavior, employees to work with greater diligence, unions to give up counterproductive work rules, lenders to give more time and concessions in debt repayment, and customers to forgive past poor service and continue buying.
VL  - 12
IS  - 6
SN  - 0275-6668
DO  - 10.1108/eb039459
UR  - https://doi.org/10.1108/eb039459
AU  - Finkin Eugene F.
PY  - 1991
Y1  - 1991/01/01
TI  - Controlling Costs Through Effective Communication
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 59
EP  - 61
Y2  - 2024/04/25
ER  -