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Controlling Costs Through Effective Communication

Eugene F. Finkin (President of Eugene Finkin Associates, a turnaround management consulting firm in North Miami Beach, Florida)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991

Abstract

Effective cost management demands effective communication. The purpose of a communication program is to influence people—how they think and how they act. Communication is a means to motivate individuals to change their behavior, employees to work with greater diligence, unions to give up counterproductive work rules, lenders to give more time and concessions in debt repayment, and customers to forgive past poor service and continue buying.

Citation

Finkin, E.F. (1991), "Controlling Costs Through Effective Communication", Journal of Business Strategy, Vol. 12 No. 6, pp. 59-61. https://doi.org/10.1108/eb039459

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited