Internal Communication: Turning Talk into Action
Frank K. Sonnenberg
(National director of marketing, Management Consultant Group at Ernst & Young and author of Marketing to Win (New York: Harper & Row, 1990))
514
Abstract
Over the past 10 years, the world has changed dramatically. The enormous increase in global competition has forever changed the way that we conduct business. Time is now so compressed that though once it was a victory to launch a product in two years, today the competitive environment dictates that the same product be launched in six months.
Citation
Sonnenberg, F.K. (1991), "Internal Communication: Turning Talk into Action", Journal of Business Strategy, Vol. 12 No. 6, pp. 52-55. https://doi.org/10.1108/eb039457
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited