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Internal Communication: Turning Talk into Action

Frank K. Sonnenberg (National director of marketing, Management Consultant Group at Ernst & Young and author of Marketing to Win (New York: Harper & Row, 1990))

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 June 1991

Abstract

Over the past 10 years, the world has changed dramatically. The enormous increase in global competition has forever changed the way that we conduct business. Time is now so compressed that though once it was a victory to launch a product in two years, today the competitive environment dictates that the same product be launched in six months.

Citation

Sonnenberg, F.K. (1991), "Internal Communication: Turning Talk into Action", Journal of Business Strategy, Vol. 12 No. 6, pp. 52-55. https://doi.org/10.1108/eb039457

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited