Build the Foundation for a Successful Joint Venture
Lawrence A. Gyenes
(Vice‐president of Commercial Operations for Lorex Pharmaceuticals in Skokie, Illinois)
429
Abstract
The time to structure these fragile business arrangements is before they begin. With joint ventures, planners find success in the design studio, not in the repair shop.
Citation
Gyenes, L.A. (1991), "Build the Foundation for a Successful Joint Venture", Journal of Business Strategy, Vol. 12 No. 6, pp. 27-32. https://doi.org/10.1108/eb039452
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited