Europe '92 Provides New Impetus for Competitive Intelligence
John E. Prescott
(Associate professor of business administration at the Katz Graduate School of Business, University of Pittsburgh)
Patrick T. Gibbons
(Doctoral candidate at the Katz Graduate School of Business)
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Abstract
How many companies are truly prepared for the increased competitive threats they will face in this decade? The authors suggest that firms assess the type of internal information infrastructure that makes most sense for their competitive intelligence efforts.
Citation
Prescott, J.E. and Gibbons, P.T. (1991), "Europe '92 Provides New Impetus for Competitive Intelligence", Journal of Business Strategy, Vol. 12 No. 6, pp. 20-26. https://doi.org/10.1108/eb039451
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited