Strategy Versus Planning: Bridging the Gap
Benjamin B. Tregoe
(Chairman of the boardof Kepner‐Tregoe, Inc., a Princeton, New Jersey‐based consulting firm specializing in strategic and operational decision making)
Peter M. Tobia
(Vice‐president of Kepner‐Tregoe, Inc., a Princeton, New Jersey‐based consulting firm specializing in strategic and operational decision making)
364
Abstract
How can a company strike the right balance among strategy, long‐range planning, and day‐to‐day decision making? According to the authors, both long‐ and short‐range planning must be coordinated to effectively implement corporate strategy.
Citation
Tregoe, B.B. and Tobia, P.M. (1991), "Strategy Versus Planning: Bridging the Gap", Journal of Business Strategy, Vol. 12 No. 6, pp. 14-19. https://doi.org/10.1108/eb039450
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited