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Strategy Versus Planning: Bridging the Gap

Benjamin B. Tregoe (Chairman of the boardof Kepner‐Tregoe, Inc., a Princeton, New Jersey‐based consulting firm specializing in strategic and operational decision making)
Peter M. Tobia (Vice‐president of Kepner‐Tregoe, Inc., a Princeton, New Jersey‐based consulting firm specializing in strategic and operational decision making)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 June 1991

Abstract

How can a company strike the right balance among strategy, long‐range planning, and day‐to‐day decision making? According to the authors, both long‐ and short‐range planning must be coordinated to effectively implement corporate strategy.

Citation

Tregoe, B.B. and Tobia, P.M. (1991), "Strategy Versus Planning: Bridging the Gap", Journal of Business Strategy, Vol. 12 No. 6, pp. 14-19. https://doi.org/10.1108/eb039450

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited