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The Power of Partnerships

Henry J. Crouse (Vice‐president of strategic relations at Digital Equipment Corp., Maynard, Massachusetts)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991

Abstract

Increased competition, especially from foreign competitors, and the rising cost of technology have forced companies to seek out strategic alliances. A growing number of firms have learned to reap the benefits—while avoiding the pitfalls—of partnering.

Citation

Crouse, H.J. (1991), "The Power of Partnerships", Journal of Business Strategy, Vol. 12 No. 6, pp. 4-8. https://doi.org/10.1108/eb039448

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited