TY  - JOUR
AB  - Many theories have emerged over the years about how to grow one's business at a competitor's expense. The most popular these days is the concept of the “value chain,” which encourages a company to break down the competitive process into its various steps and then seek to add more value at each step than the competitor does.
VL  - 12
IS  - 5
SN  - 0275-6668
DO  - 10.1108/eb039445
UR  - https://doi.org/10.1108/eb039445
AU  - Robert Michel M.
PY  - 1991
Y1  - 1991/01/01
TI  - Attack Competitors By Changing the Game Rules
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 53
EP  - 56
Y2  - 2024/04/25
ER  -