Consumers and the Environment: A Focus on Five Products
Jacqueline S. Scerbinski
(Director of the Fashion and Marketing Programs at Kingsborough Community College, Brooklyn, N.Y.)
647
Abstract
Environmental concerns are shaping development and marketing of a host of products. Astute firms are now targeting products to this growing segment of consumers.
Citation
Scerbinski, J.S. (1991), "Consumers and the Environment: A Focus on Five Products", Journal of Business Strategy, Vol. 12 No. 5, pp. 44-47. https://doi.org/10.1108/eb039443
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited