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Use Tactical Pricing to Uncover Hidden Profits

Robert A. Garda (Director in the Cleveland office of McKinsey & Company, Inc.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1991

Abstract

Astute competitors are turning to the flip side of cost—price—for the next wave of performance enhancement.

Citation

Garda, R.A. (1991), "Use Tactical Pricing to Uncover Hidden Profits", Journal of Business Strategy, Vol. 12 No. 5, pp. 17-23. https://doi.org/10.1108/eb039438

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited