The Rise and Fall of Great Companies
David Beck
(Editorial Director with Warren, Gorham & Lamont, Inc., publisher of The Journal of Business Strategy)
377
Abstract
If there is one troubling question planners have asked over and over again and have not satisfactorily answered, it is “What makes great companies go bad?” At least some answers may be found in Professor Danny Miller's book, The Icarus Paradox (HarperBusiness, 1990).
Citation
Beck, D. (1991), "The Rise and Fall of Great Companies", Journal of Business Strategy, Vol. 12 No. 4, pp. 62-64. https://doi.org/10.1108/eb039434
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited