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How Integrated Should Your Company Be?

Donald B. Ewaldz (Managing partner of BayResearch Technologies, Inc. in Rockport, Illinois)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1991



There are visible changes in the way a growing number of firms are doing business. Rather than vertically integrate their manufacturing capabilities, adding value to a product all the way from when it comes out of the ground to when it becomes a finished good, some firms are disintegrating their manufacturing operations. Sometimes they are even buying the product in toto, adding value only as bulk‐breakers and distributors.


Ewaldz, D.B. (1991), "How Integrated Should Your Company Be?", Journal of Business Strategy, Vol. 12 No. 4, pp. 52-55.




Copyright © 1991, MCB UP Limited

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