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Invest in a High‐Yield Strategic Plan

Arnold S. Judson (Chairman of Gray‐Judson‐Howard, Inc., a management and strategy consulting firm based in Cambridge, Massachusetts)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 April 1991

226

Abstract

For strategy to be successful, senior executives must first acknowledge the barriers that block lasting change from occurring in their organizations and then help transform the way people, processes, and systems work.

Citation

Judson, A.S. (1991), "Invest in a High‐Yield Strategic Plan", Journal of Business Strategy, Vol. 12 No. 4, pp. 34-39. https://doi.org/10.1108/eb039428

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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