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A Strategic Approach to Employee Motivation

Frank K. Sonnenberg (National Director of Marketing, Management Consulting Group, Ernst & Young)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1991

Abstract

A strategic plan is only as good as the people who will be called on to implement it.

Citation

Sonnenberg, F.K. (1991), "A Strategic Approach to Employee Motivation", Journal of Business Strategy, Vol. 12 No. 3, pp. 41-43. https://doi.org/10.1108/eb039416

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited