TY  - JOUR
AB  - Children are actually three markets in one: a primary market, an influence market, and a future market. The author suggests that companies formulate an integrated strategy to focus on all three areas.
VL  - 12
IS  - 3
SN  - 0275-6668
DO  - 10.1108/eb039410
UR  - https://doi.org/10.1108/eb039410
AU  - McNeal James U.
PY  - 1991
Y1  - 1991/01/01
TI  - Planning Priorities for Marketing to Children
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 12
EP  - 15
Y2  - 2024/04/18
ER  -