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Birth of a Business Unit

Arnold Donald (Business Director of Monsanto's Lawn and Garden products group. The unit is headquartered in St. Louis, Missouri, and is part of Monsanto Agricultural Co., an operating unit of Monsanto Co)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1991

Abstract

By keeping a finger on the pulse of the marketplace, Monsanto, in only five years, built its Lawn and Garden group into a $170 million SBU.

Citation

Donald, A. (1991), "Birth of a Business Unit", Journal of Business Strategy, Vol. 12 No. 3, pp. 8-11. https://doi.org/10.1108/eb039409

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited