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New Marketing Mix Stresses Service

David A. Collier (Member of the Faculty of Management Sciences at Ohio State University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1991

Abstract

The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.

Citation

Collier, D.A. (1991), "New Marketing Mix Stresses Service", Journal of Business Strategy, Vol. 12 No. 2, pp. 42-45. https://doi.org/10.1108/eb039402

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited