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Planning the Japanese Way in the United States

Arthur J. Gemmell (Senior Vice President of Strategic Planning at Fujitsu America, Inc., in San Jose, California)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1991

Abstract

The chief strategist for the U.S. division of an $18 billion multinational—Fujitsu Limited—integrates Japanese planning priorities in a domestic market.

Citation

Gemmell, A.J. (1991), "Planning the Japanese Way in the United States", Journal of Business Strategy, Vol. 12 No. 2, pp. 4-7. https://doi.org/10.1108/eb039394

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited