Idea Forum:: Strategic Concepts at a Glance

Abstract

One of the most important changes in the corporate world is the coming of age of the baby boomers. This generation of Americans, together with their offspring, will be the main block of adults in the 1990s and, collectively, will define public opinion. Like it or not, their values, tastes, and preferences will form the underpinnings of business and marketing strategy as well as business leadership for this decade.

Citation

(1990), "Idea Forum:: Strategic Concepts at a Glance", Journal of Business Strategy, Vol. 11 No. 2, pp. 62-64. https://doi.org/10.1108/eb039367