The Hidden Clout of Marketing Middlemen
Allan J. Magrath
(Director of Marketing Services for a Fortune 500 multinational's Canadian subsidiary)
109
Abstract
Middlemen can make or break a strategy. Here are two case studies that show the pivotal role that these marketers play.
Citation
Magrath, A.J. (1990), "The Hidden Clout of Marketing Middlemen", Journal of Business Strategy, Vol. 11 No. 2, pp. 38-41. https://doi.org/10.1108/eb039361
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited