Building Alliances to Penetrate European Markets
Robert Porter Lynch
(President of The Warren Company in Providence, Rhode Island, a business development and consulting firm specializing in joint ventures)
279
Abstract
Cooperative efforts, such as strategic alliances and joint ventures, are two of the most rapid and least costly methods for U.S. firms to gain a foothold in Europe.
Citation
Porter Lynch, R. (1990), "Building Alliances to Penetrate European Markets", Journal of Business Strategy, Vol. 11 No. 2, pp. 4-8. https://doi.org/10.1108/eb039354
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited