Minimize the Impact of the Gray Market
Larry S. Lowe
(Associate Professor of Marketing at the School of Business Administration, Bryant College, Providence, Rhode Island)
Kevin F. McCrohan
(Professor and Chairman of Marketing at the School of Business Administration, George Mason University, Fairfax, Virginia)
419
Abstract
While a company cannot control every channel of the distribution chain, there are some methods that can be used to prevent products from being pulled into the gray market.
Citation
Lowe, L.S. and McCrohan, K.F. (1989), "Minimize the Impact of the Gray Market", Journal of Business Strategy, Vol. 10 No. 6, pp. 47-50. https://doi.org/10.1108/eb039336
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited