European Manufacturers Shape Up for Services
Sandra Vandermerwe
(Director of the MBA Program and a faculty member in international marketing and services at the International Management Institute (IMI) in Geneva, Switzerland)
William H. Matthews
(Faculty member in technology management at IMI)
Juan F. Rada
(Director General of IMI)
374
Abstract
Many companies are building on their manufacturing expertise and branching out to provide services for their customers. Here, a number of European firms demonstrate how they manage this new customer relationship and ensure that the service business is profitable.
Citation
Vandermerwe, S., Matthews, W.H. and Rada, J.F. (1989), "European Manufacturers Shape Up for Services", Journal of Business Strategy, Vol. 10 No. 6, pp. 42-46. https://doi.org/10.1108/eb039335
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited