Innovative Products Trigger Internal Growth
Charles G. Cooper
(Executive Vice President and Chief Operating Officer of Helene Curtis, Inc. in Chicago, Illinois)
177
Abstract
Helene Curtis takes on a number of world‐class marketers in the personal care industry. Sales reached $630 million last year. One of the keys to the company's success is developing new products that anticipate consumer needs.
Citation
Cooper, C.G. (1989), "Innovative Products Trigger Internal Growth", Journal of Business Strategy, Vol. 10 No. 6, pp. 14-16. https://doi.org/10.1108/eb039329
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited