Strategic Options for Global Market Players
Edward R. Koepfler
(Vice President of Strategic Markets System for Software Associates, Inc., in Chicago)
231
Abstract
By developing a product that meets worldwide requirements and positioning that product to capitalize on local needs, companies can capture new markets with good potential for growth.
Citation
Koepfler, E.R. (1989), "Strategic Options for Global Market Players", Journal of Business Strategy, Vol. 10 No. 4, pp. 46-50. https://doi.org/10.1108/eb039322
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited