A New System for Rating Service Quality
Laura A. Liswood
(Founder of The Liswood Marketing Group, a Seattle‐based firm that focuses on customer retention strategies)
129
Abstract
Service track records can help customers and analysts evaluate a company's products as well as its value. The author shows how most corporations can be held accountable for their level of service quality.
Citation
Liswood, L.A. (1989), "A New System for Rating Service Quality", Journal of Business Strategy, Vol. 10 No. 4, pp. 42-45. https://doi.org/10.1108/eb039321
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited