Members Only Fashions a Unique Selling Strategy
Herb Goldsmith
(CEO of Members Only, a New York City‐based men's outerwear and sportswear manufacturer)
171
Abstract
This menswear manufacturer has devoted entire advertising budgets to antidrug and voter registration campaigns. Working closely with its media advisers, this strategy helped the company to realize a major increase in sales.
Citation
Goldsmith, H. (1989), "Members Only Fashions a Unique Selling Strategy", Journal of Business Strategy, Vol. 10 No. 3, pp. 8-11. https://doi.org/10.1108/eb039302
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited