Damage Control for New Corporate Ventures
Zenas Block
(Clinical Professor of Management at the Graduate School of Business at New York University, where he is also Associate Director for the Center of Entrepreneurial Studies)
201
Abstract
In the aggregate, corporations lose billions on new ventures. Here's a venture cost management program that can save fortunes by keeping the cost of losers down while accelerating the success of the winners.
Citation
Block, Z. (1989), "Damage Control for New Corporate Ventures", Journal of Business Strategy, Vol. 10 No. 2, pp. 22-28. https://doi.org/10.1108/eb039291
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited