Heinz Covers the Globe
Walter G. Schmid
(Vice President of Corporate Planning for the H. J. Heinz Company)
220
Abstract
The concept of “strategic niches” has guided the company to seek domestic as well as international acquisitions that fit its global game plan.
Citation
Schmid, W.G. (1989), "Heinz Covers the Globe", Journal of Business Strategy, Vol. 10 No. 2, pp. 17-20. https://doi.org/10.1108/eb039290
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited