Overcome the “Me Too” Product Syndrome
Chester L. Kane
(President of Kane, Bortree & Associates, Inc., a new product development/repositioning firm in New York City)
212
Abstract
In addition to demographics and income, two traditional methods used to segment the consumer goods market, self‐esteem has been revealed to be an important influence on consumers' purchasing decisions.
Citation
Kane, C.L. (1989), "Overcome the “Me Too” Product Syndrome", Journal of Business Strategy, Vol. 10 No. 2, pp. 14-16. https://doi.org/10.1108/eb039289
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited