Strategies for Entrepreneurial Manufacturing
Robert Haskins
(Merchandising Manager of Burlington Denim in Greensboro, North Carolina)
Thomas Petit
(Professor of Management at the University of North Carolina at Greensboro)
112
Abstract
Too often companies using a manufacturing strategy of mass production have been hard hit by competition from inexpensively produced imports. But many companies that do remain competitive are developing a flexible specialization strategy. This strategy allows them to be more entrepreneurial in their manufacturing approach by both accommodating and creating rapid market changes.
Citation
Haskins, R. and Petit, T. (1988), "Strategies for Entrepreneurial Manufacturing", Journal of Business Strategy, Vol. 9 No. 6, pp. 24-28. https://doi.org/10.1108/eb039266
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited