Expense Control in Sales and Marketing
Eugene F. Finkin
(President of Acco Material Handling Group, Babcock Industries, Inc., in Frederick, Md.)
198
Abstract
The most important question to ask when looking into cost reduction and control of sales and marketing is: How many separate sales organizations should be maintained? Multidivisional firms often have a single sales organization for all their products. Sometimes each division has its own sales staff.
Citation
Finkin, E.F. (1988), "Expense Control in Sales and Marketing", Journal of Business Strategy, Vol. 9 No. 3, pp. 52-55. https://doi.org/10.1108/eb039229
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited