Fostering Intrapreneurship: The New Competitive Edge

Erik G. Rule (Senior Partner Coopers & Lybrand Consulting Group, in Toronto, Canada)
Donald W. Irwin (Consultant in the Strategic Management Practice of the Coopers & Lybrand Consulting Group, in Toronto, Canada)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 March 1988

Abstract

How to cultivate innovation and creativity within the corporate structure.

Citation

Rule, E. and Irwin, D. (1988), "Fostering Intrapreneurship: The New Competitive Edge", Journal of Business Strategy, Vol. 9 No. 3, pp. 44-47. https://doi.org/10.1108/eb039227

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Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

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