Identity Strategies That Make a Difference
Laurence D. Ackerman
(President of Identica, Inc., an identity management consulting firm, in New York City)
300
Abstract
Corporate identity can set a company apart from competition in a way that is hard to duplicate. The result can be a host of profitable benefits.
Citation
Ackerman, L.D. (1988), "Identity Strategies That Make a Difference", Journal of Business Strategy, Vol. 9 No. 3, pp. 28-32. https://doi.org/10.1108/eb039224
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited