Who Are Your Future Competitors?
William E. Rothschild
(Independent consultant in strategic management, is based in Norwalk, Conn)
431
Abstract
As industries restructure and new challengers emerge in established markets, it is vital to strategically assess these nontraditional competitors.
Citation
Rothschild, W.E. (1988), "Who Are Your Future Competitors?", Journal of Business Strategy, Vol. 9 No. 3, pp. 10-14. https://doi.org/10.1108/eb039220
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited