HOW TO COUNTER THE ONSLAUGHT OF IMPORTS
Samuel Rabino
(Associate Professor of Marketing at North‐eastern University)
Jeniel Zif
(Faculty member at Tel‐Aviv University. He is a visiting professor at Northeastern University)
85
Abstract
In spite of tough competition from imports, there is a wide array of choices for expanding or at least maintaining market share.
Citation
Rabino, S. and Zif, J. (1987), "HOW TO COUNTER THE ONSLAUGHT OF IMPORTS", Journal of Business Strategy, Vol. 8 No. 1, pp. 58-64. https://doi.org/10.1108/eb039188
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited