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HOW TO COUNTER THE ONSLAUGHT OF IMPORTS

Samuel Rabino (Associate Professor of Marketing at North‐eastern University)
Jeniel Zif (Faculty member at Tel‐Aviv University. He is a visiting professor at Northeastern University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1987

85

Abstract

In spite of tough competition from imports, there is a wide array of choices for expanding or at least maintaining market share.

Citation

Rabino, S. and Zif, J. (1987), "HOW TO COUNTER THE ONSLAUGHT OF IMPORTS", Journal of Business Strategy, Vol. 8 No. 1, pp. 58-64. https://doi.org/10.1108/eb039188

Publisher

:

MCB UP Ltd

Copyright © 1987, MCB UP Limited

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