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STRATEGIES TO OUTPACE THE COMPETITION

Xavier Gilbert (Professor of Business Administration at IMEDE Management Development Institute in Lausanne, Switzerland)
Paul Strebel (Professor of Business Administration at IMEDE Management Development Institute in Lausanne, Switzerland)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1987

3711

Abstract

Should one compete on the basis of product features or price? Both, say the authors. A successful strategy should be flexible enough to exploit market changes by making timely shifts back and forth.

Citation

Gilbert, X. and Strebel, P. (1987), "STRATEGIES TO OUTPACE THE COMPETITION", Journal of Business Strategy, Vol. 8 No. 1, pp. 28-36. https://doi.org/10.1108/eb039185

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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