LINKING COMPETITIVE STRATEGY AND SHAREHOLDER VALUE ANALYSIS
Alfred Rappaport
(Leonard Spacek Professor at the Kellogg Graduate School of Management at Northwestern University)
2399
Abstract
Strategy valuation is not merely a measurement technique that is applied after the strategy formulation process is completed. Its real power lies in the way it can be integrated throughout the strategy formulation effort.
Citation
Rappaport, A. (1987), "LINKING COMPETITIVE STRATEGY AND SHAREHOLDER VALUE ANALYSIS", Journal of Business Strategy, Vol. 7 No. 4, pp. 58-67. https://doi.org/10.1108/eb039176
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited