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LINKING COMPETITIVE STRATEGY AND SHAREHOLDER VALUE ANALYSIS

Alfred Rappaport (Leonard Spacek Professor at the Kellogg Graduate School of Management at Northwestern University)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 February 1987

2434

Abstract

Strategy valuation is not merely a measurement technique that is applied after the strategy formulation process is completed. Its real power lies in the way it can be integrated throughout the strategy formulation effort.

Citation

Rappaport, A. (1987), "LINKING COMPETITIVE STRATEGY AND SHAREHOLDER VALUE ANALYSIS", Journal of Business Strategy, Vol. 7 No. 4, pp. 58-67. https://doi.org/10.1108/eb039176

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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