RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE
Lawrence H. Wortzel
(Professor of Marketing at Boston University)
1236
Abstract
Since nearly all types of consumer products end up in retail stores, the retail scene affects a wide range of businesses. However, retailers are competing in a marketplace characterized by maturity, overcapacity, intense price competition, and an essential “sameness” among stores. Retailers will need new strategies to be successful.
Citation
Wortzel, L.H. (1987), "RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE", Journal of Business Strategy, Vol. 7 No. 4, pp. 45-56. https://doi.org/10.1108/eb039175
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited