CROSS‐CULTURAL STRATEGIES
W. Chan Kim
(Assistant Professor of International Business at the University of Michigan)
R.A. Mauborgne
(Assistant to the Chief Administration Officer of North American Company)
1225
Abstract
The challenge for executives is to transcend the blinders imposed by their home cultures if operations in foreign cultures are to flourish.
Citation
Chan Kim, W. and Mauborgne, R.A. (1987), "CROSS‐CULTURAL STRATEGIES", Journal of Business Strategy, Vol. 7 No. 4, pp. 28-35. https://doi.org/10.1108/eb039173
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited