TY  - JOUR
AB  - Now that Japanese consumers have gained considerable purchasing power, multinational companies need to envision a triad market composed of Western Europe, North America, and Japan.
VL  - 7
IS  - 4
SN  - 0275-6668
DO  - 10.1108/eb039171
UR  - https://doi.org/10.1108/eb039171
AU  - Ohmae Kenichi
PY  - 1987
Y1  - 1987/01/01
TI  - THE TRIAD WORLD VIEW
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 8
EP  - 19
Y2  - 2024/09/24
ER  -