THE TRIAD WORLD VIEW
Kenichi Ohmae
(Managing Director of the Tokyo office of McKinsey & Company, Inc)
782
Abstract
Now that Japanese consumers have gained considerable purchasing power, multinational companies need to envision a triad market composed of Western Europe, North America, and Japan.
Citation
Ohmae, K. (1987), "THE TRIAD WORLD VIEW", Journal of Business Strategy, Vol. 7 No. 4, pp. 8-19. https://doi.org/10.1108/eb039171
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited