CORRECTING TUNNEL VISION
Ian I. Mitroff
(Harold Quinton Distinguished Professor of Business Policy, Graduate School of Business, University of Southern California, Los Angeles)
Susan Mohrman
(Research Scientist, Center for Effective Organizations, University of Southern California, Los Angeles)
127
Abstract
There is no more essential task, no more basic information that one could collect, that is critical to survival than the knowledge of one's underlying assumptions. Here are some assumptions about the steel and auto industries that give insight into the many underlying assumptions responsible for the directions other industries take.
Citation
Mitroff, I.I. and Mohrman, S. (1987), "CORRECTING TUNNEL VISION", Journal of Business Strategy, Vol. 7 No. 3, pp. 49-59. https://doi.org/10.1108/eb039164
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited