A GUIDE FOR NEW DISTRIBUTION CHANNEL STRATEGIES FOR SERVICE FIRMS
Donald H. Light
(Principal, D.H. Light Consulting Services, Menlo Park, California)
449
Abstract
Service firms that successfully develop new methods for distributing their products will have a clear competitive advantage. This article provides a guide for firms exploring uncharted territory.
Citation
Light, D.H. (1986), "A GUIDE FOR NEW DISTRIBUTION CHANNEL STRATEGIES FOR SERVICE FIRMS", Journal of Business Strategy, Vol. 7 No. 1, pp. 56-64. https://doi.org/10.1108/eb039142
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited