THE STRATEGIC MANAGEMENT OF INNOVATION
William K. Foster
(President of the Institute for Innovation and he is Senior Consultant to Arthur Young)
Austin K. Pryor
(APrincipal at Arthur Young in its Innovation Management Group)
511
Abstract
Larger corporations, recognizing that most of the growth in GNP is generated by medium‐to‐small and start‐up businesses, are looking for ways to become more innovative and entrepreneurial, and they are looking hard. Here are some fundamentals.
Citation
Foster, W.K. and Pryor, A.K. (1986), "THE STRATEGIC MANAGEMENT OF INNOVATION", Journal of Business Strategy, Vol. 7 No. 1, pp. 38-42. https://doi.org/10.1108/eb039140
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited